How to Prevent Phishing Attacks: Phishing Awareness for Small Businesses

Phishing remains one of the most common and effective cyberattacks—and small businesses are often prime targets.

Why? Because phishing is easy, scalable, and often successful. One convincing phishing message and a single click from an employee can expose your systems, your data, and your finances.

The good news is, you don’t need a huge budget to defend against it.

Here's how to build phishing awareness for small businesses and protect your team.

What Is Phishing?

Phishing is a form of social engineering—a psychological tactic used to trick people into revealing sensitive information or clicking a malicious link.

Most commonly, phishing appears as:

• A fake email address pretending to be from a trusted brand (e.g. Microsoft, HMRC, or your bank)
• A phishing email asking you to open an attachment, click a malicious URL, or enter your login credentials

And it doesn’t stop at email.

Types of phishing attacks also include:

• 📞 Phone calls (voice phishing or “vishing”)
• 💬 Text messages (smishing)
• 💬 Direct messages on social media

These phishing campaigns are increasingly sophisticated, often creating a form of social engineering that feels personal and urgent.

Why People Fall for Phishing Messages

You might think, “I’d never fall for a phishing scam.” But modern phishing campaigns are incredibly convincing.

They’re often:

• Branded to mirror real companies exactly
• Sent from spoofed or lookalike domains
• Crafted to create a sense of urgency—“Your account has been locked,” “Verify your identity,” “Unusual login detected”

Why people still fall for them:

• They’re busy or distracted
• The messages trigger fear or panic
• They want to help or act quickly
• They overlook grammatical errors or odd phrasing in the moment

Even one mistake can expose personal information, company accounts, or client data.

What Happens If Someone Clicks?

If someone clicks a link in a phishing email or opens an infected file, here’s what might happen:

• 🔐 Credential theft – Entering details on a fake site gives attackers access to
• company accounts.

• 💣 Ransomware – Malware installs silently and encrypts your systems.

• 📤 Business Email Compromise – Attackers hijack inboxes to scam others.

• 🎣 Further phishing – The attacker sends more phishing messages from your domain.

How to Defend Against Phishing

You don’t need high-end tech. Just clear, consistent habits and awareness.

1. Train Your Team in Phishing Awareness

Make security awareness training part of your company culture.

Your employees should learn to:

• Avoid clicking unexpected or suspicious links
• Hover over URLs to check for malicious links
• Double-check email addresses for subtle errors
• Report phishing scams or unusual activity immediately
• Be sceptical of messages that create a sense of urgency

Training should be ongoing, not a once-a-year exercise.

2. Enable Email Security Features

At a technical level, ensure your systems have:

• SPF, DKIM and DMARC protection for your email domain
• Spam filtering and anti-malware scanning on all incoming messages
• Quarantine features for flagged or suspicious phishing messages

Ask your IT provider or MSP to confirm this—it's essential.

3. Block Access to Malicious URLs

Use web filtering tools to block known malicious websites and phishing domains.

Even if someone clicks, the site won’t load—adding a safety net to your defences.

4. Turn On Multi-Factor Authentication (MFA)

If credentials are stolen, MFA keeps attackers out.

Enable MFA on:

• Email and file storage
• Finance systems and company accounts
• Admin panels
• Password managers

5. Run Phishing Simulations Internally

Test your team with controlled phishing campaigns. See who clicks—and coach them.

It’s a low-risk way to strengthen phishing awareness and improve response times.

Final Thoughts

Phishing attacks are one of the biggest security threats to small businesses—but they’re also one of the most preventable.

✅ Provide regular security awareness training

✅ Lock down email with technical defences

✅ Use MFA and web filtering as safety nets

✅ Make phishing part of your everyday security conversation

Prevention starts with awareness—and awareness starts with you.

FAQ - About Phishing Attacks

❓What are the warning signs of a phishing email?

Look for red flags such as:

• Grammatical errors or unusual language
• A sense of urgency (“act now”, “verify immediately”)
• Requests for personal or sensitive information
• Mismatched email addresses or sender domains
• Unexpected attachments or malicious links

❓ What should I do if I click on a phishing link?

Act quickly:

• Disconnect your device from the internet
• Do not enter any login credentials or download further files
• Run a full anti-malware scan
• Change any affected passwords immediately
• Report the incident to your IT team or managed service provider

❓ How can small businesses prevent phishing attacks?

Prevention starts with:

• Security awareness training
• Email protection (e.g. SPF, DKIM, DMARC)
• Multi-Factor Authentication (MFA)
• Web filtering for malicious URLs
• Simulated phishing tests to educate staff

❓ Are phishing scams only sent via email?

No. Phishing attacks now appear via:

• Text messages (smishing)
• Phone calls (voice phishing or vishing)
• Social media messages
• Always be cautious when you're asked for login credentials or personal information, no matter the channel.

❓ Can antivirus software stop phishing?

Antivirus software helps, but it’s not enough on its own.

Phishing targets human behaviour—training and layered defences are critical to stop attacks before they succeed.

Ready to Improve Your Cyber Security?

Phishing prevention is just one part of a stronger security culture.

If you’d like tailored advice or support with employee training, security audits, or policy development—we’re here to help.

[Contact Us] to speak with our team.